Helping Shops Succeed
If you embroider apparel you are very familiar with this problem. After your machine has completed the run, the next step in production is to remove the excess embroidery stabilizer (or pellon, backing, or whatever you call it in your shop). Depending on the version, this could be tear-away, white, black and many varying thicknesses. …
A lot of companies focus tremendous effort in finding and developing new customers. You may use a lot of tools, advertising and various schemes to bring them into the fold, and start nurturing a relationship. However, is that same energy and critical thinking being spend on your existing customers? When someone does business with you…
By now everyone is completely familiar with the ubiquitous term “Green” for environmental concerns. Being a responsible steward of the environment is not only good for your overall karma, as it’s the right thing to do; it’s also proven to be great for business. As we’re in the graphic communications industry, I’m sure you are…
Let me ask you some simple questions. Be honest to yourself while you think about your answer. Are you a shop that constantly seeks to reinvent itself, improve and get better? Or are you the shop that sits there enviously and wonders “how do those guys do it?” This is important, as I see all…
Read more Is Your Shop Stagnant? Why Innovation is the Road to Success
Let’s face it, if you’ve had any sort of longevity in business you’ve probably had your share of really great, and also really bad clients. When we are sitting at our desk in the morning, with a fresh cup of coffee ready to face the day, we all day dream about the perfect customer. One…
