Posts

Baton Passing for Apparel Decorators

Baton Passing for Apparel Decorators

In the sport of track and field, there are a few types of relay races. All at different distances. You may have seen those before on the Olympics or maybe even at your local high school. Concrete-feet enabled kids like me didn't participate.…
No Excuses Mentality for Decorated Apparel Shops

No Excuses Mentality for Decorated Apparel Shops

Quick question: Can your shop operate with a no excuses mentality? For the decorated apparel industry, what does that exactly mean anyway? At best, it's a culture-driven herculean challenge. Worst, it probably means some people you work with…
Excellence is in the Next Five Minutes - Marshall Atkinson

Excellence Is In The Next Five Minutes

Did you know that "excellence is in the next five minutes"? When you are doing something, how much thought are you giving to the actual effort you give it? Is that the absolute BEST email you can write, or are you just firing something…
Teach the Elephant in the Room to Dance

Teach the Elephant in the Room to Dance

Do you see that? Standing right next to you is an elephant in the room. You know it's there. It smells like something familiar. Occasionally you get a glimpse of it out of the corner of your eye and that reminds you that you need to do something…
Fundamental Skills Predict Final Outcomes

Fundamental Skills Predict Final Outcomes

How are your shop's core fundamental skills? Somewhere along the way, many decorated apparel industry businesses have lost the fact that their level of ability to complete core tasks with predictable excellence drives their level of craftsmanship. Yep.…
There is No Growth Without Friction - Marshall Atkinson

There Is No Growth Without Friction

  Let's talk about your company trajectory for a minute.  You are here.  Your goals are over there.  The growth you need to bridge that gap?  That's the meat of the sandwich.  That's work. But here's the deal.  There is no growth…