Posts

The Illusion of Perfection
Apparel Decorators Only
Perfection. We all want it. Strive for it. Lust after it. Even demand it.
In the 2009 movie Avatar, the mining company in the film was obsessed with getting a rare mineral. Unobtainium. This was an old engineer joke that director and screenwriter…

Shirt Lab Ft. Worth: Why You Should Attend
Apparel Decorators Only
Shirt Lab Ft. Worth will be here before you know it. This is our first live event since 2019, and I have to tell you, the excitement level is off the charts. And it isn't just me.
Check your calendar and block off September 12th through…

Cooking With New Ingredients
Apparel Decorators Only
Have you ever tried cooking with new ingredients? You know, the recipe calls for a list of items in exact measurements, but you can't resist the urge to throw in some honey and cayenne pepper.
This is how chefs and home cooks all over the…

Now, What Are You Going To Do?
Business Management
Now, what are you going to do?
I say that because for months on end every business owner that I know has been praying and hoping for a sales resurgence. Guess what? It's here.
And it's not only here, but it is a tidal wave of epic proportions.…

Shop Improvement Series: How to Market Your Company
Apparel Decorators Only
I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz.
Whatever you want to call it, this comes down to one thing.
How you market…

Processes Define Success
Apparel Decorators Only
In your shop, right now, you have established processes for everything you do.
Some are working fantastic. Others are working ok. Some probably aren't working as they should. And lastly, there are some things that exist but don't have a…