Posts

Stop protecting 2020 start thinking 2021

Stop Protecting 2020, Start Thinking 2021

I'm just going to say it. Stop protecting 2020. This year, frankly, doesn't need your help. It's already junkyard dog mean. I've written several articles about how to reinvent your business, plus a book, "Moving Past Disaster" that can…
Pump Up Customer Experiences

Pump Up Customer Experiences

I've been speaking to a lot of decorated apparel industry shops lately, and it seems like a good number are on the way back to being busy. A few have spoken to me that they never closed, some are about 75% to their seasonal normal for this…

B2B Digital Sales Strategy

The coronavirus pandemic event is shifting how B2B buyers and sellers interact. Are you ready for the next normal? As the COVID-19 virus destroys both the health of people and business revenue around the world, it is crystal clear that the…
Marketing During A Crisis

Marketing During A Crisis

Last Thursday I invited former Shirt Lab instructor Lori Feldman with The Database Diva to share her ideas on how to market during this pandemic crisis on a special Facebook Live interview that aired on the Atkinson Consulting Facebook page.…
COVID-19 Business Survival Guide

COVID-19 Business Survival Guide

Here's an article I never thought that I would have to write. In fact, I have another one that was ready to go, but I scrapped it at the last minute because I feel that this is more critical. For most businesses in this industry 2020 started…
Top 5 Reasons Why Shops Fail - Marshall Atkinson

Top 5 Reasons Why Shops Fail

Why do shops fail? Many, just like yours always seem to go out of business. But I'm not saying there is anything wrong with your shop. Nope. I just want to point out that in every shop that fails, they thought they would make it. That…