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ThreadX 2020 Recap

ThreadX 2020 Recap

ThreadX 2020 was held this past week in Scottsdale, Arizona. That's about a 30-minute drive from my house, so it was an easy decision to go. I've been to the other two ThreadX events, so I already knew what to expect. But let's say that…
Christmasfy Your Sales

Christmasfy Your Sales

Ho Ho Ho. So here we are again. At the end of the year, and you are wondering how to end 2019 with a bang. Of course, you naturally think of Christmas sales, but you really wish you had planned some things out a few months ago. Somehow…
Shirt Lab Washington DC Home Run

Grand Slam Homerun Shirt Lab Washington DC

Shirt Lab Washington DC achieved many things. For this event, the focus was on athletic apparel sales and marketing. Shirt Lab Washington DC 2019 Team Photo This means CrossFit gyms. Little League. Soccer. High School Sports. Collegiate…
Sharing Your Prized Seed Corn

Sharing Your Prized Seed Corn

Just what is prized seed corn? How can the concept of farming be comparable to the decorated apparel industry anyway? Here's a parable: "There was an old farmer who grew exceptional quality corn. It always grew tall and thick in his fields.…
The Difference Between Strategy and Tactics

The Difference Between Strategy and Tactics

One of the most apparent challenges that I see from my coaching seat is that for many shops, there is some confusion between Strategy and Tactics.  The meaning of these words to some people are basically interchangeable. I can hear you now,…
There is No Growth Without Friction - Marshall Atkinson

There Is No Growth Without Friction

  Let's talk about your company trajectory for a minute.  You are here.  Your goals are over there.  The growth you need to bridge that gap?  That's the meat of the sandwich.  That's work. But here's the deal.  There is no growth…