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...but it's cheaper

...but it's cheaper

"Then the discussion turned to the reason why they went somewhere else was that it was cheaper." This was a statement made by one of the Shirt Lab Tribe members during a recent open Q&A call for the group. A customer decided that even…
Trade Show Bingo

Trade Show Bingo

It's the new year. Besides loads of happy wishes and optimistic goals, it can only mean one thing. Trade show season. While in the past I've penned articles about WHY you should go to a trade show, this is not going to be one of them.…
Jedi Mind Tricks for the Decorated Apparel Industry

Jedi Mind Tricks for the Decorated Apparel Industry

Don't you wish you could pull off some "Jedi Mind Tricks" in your shop? "Sorry, but these are not the stupid-low-prices you were looking for. You will happily pay double." Believe it or not, you can deploy these in your shop with some…
Sharing Your Prized Seed Corn

Sharing Your Prized Seed Corn

Just what is prized seed corn? How can the concept of farming be comparable to the decorated apparel industry anyway? Here's a parable: "There was an old farmer who grew exceptional quality corn. It always grew tall and thick in his fields.…
Print Flash Print - Marshall Atkinson

Print Flash Print: An Ode to the T-shirt Screenprinter

Print Flash Print. A mantra for the one-color hit. Bold replacing boring of a blank stock t-shirt. A delicate effort of force. Print Flash Print   Daily rituals. More sales add both security and stress. For the…
How Do You Solve A Problem for Maria - Marshall Atkinson

How Do You Solve A Problem for Maria?

Maria has a problem.  She's been employed in your shop for about eight months now.  Maria really loves her job, and working in the decorated apparel industry suits her. She's smart.  Good with her hands.  A quick learner.  Creative. That's…