Posts

Importance of Change

Importance of Change

Change. I don't know about you, but I feel that right now we are at a critical juncture in the industry. Costs are rising all the time and from every direction. Garment inventory is sketchy or non-existent.New technologies are emerging.…
Earn Your Customer's Business Every Day

Earn Your Customer's Business Every Day

"You know, you have to earn your customer's business and loyalty every day." That's what one of my coaching clients said to me the other day. Holy smokes that is genius. I scribbled that thought down on a notepad, as I knew instantly…
Looking Ahead So You Don't Fall Behind

Looking Ahead So You Don't Fall Behind

How far are you looking ahead? Summer is ending. School is ramping up and fall sports are starting. COVID is getting scarier again. Maybe. A few weeks ago I wrote about two trends. One was the supply chain disruption, and the other was the…
Fundamental Skills Predict Final Outcomes

Fundamental Skills Predict Final Outcomes

How are your shop's core fundamental skills? Somewhere along the way, many decorated apparel industry businesses have lost the fact that their level of ability to complete core tasks with predictable excellence drives their level of craftsmanship. Yep.…
How SanMar Works Processing Your Orders - Marshall Atkinson

How SanMar Works: Processing Your Orders

  Have you ever wondered how your order gets picked once you hit the submit button at SanMar? I know I have. One of the things I was able to line up at this past January's ISS Long Beach show was a behind the scenes look at the…