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Idea Implementation Guide

Idea Implementation Guide

Someone once said, "Hey, I have a great idea!" Then, almost miraculously, nothing happened. It went nowhere. Zero money was made. Nothing was improved. Lives were not changed. Why? Because the hard part usually isn't coming up…
Next year is here

Next Year Is Here

Next year is here. Finally. That dumpster fire that was 2020 has been sent packing. Good riddance I say. A shiny new year is upon us. Three cheers for 2021! But hold on. Was has changed other than one number on the date? If…
2021: We don't know what we don't know

2021: We Don't Know What We Don't Know

2021 is just around the corner. I've been thinking a lot about it lately. My office whiteboard is scribbled with industry event dates that may or may not happen, creative ideas I want to pursue, and even some items I need to finish and launch. Of…
Garlic for the Energy Vampire

Garlic for the Energy Vampire

For a lot of us in the decorated apparel industry, there is an overwhelming avalanche of work to do every day. You complete one task, and in a matter of mere minutes, four or five more are added to the pile. You know what I'm talking about. It…
Perfect is the Enemy of Done

Perfect is the Enemy of Done

Perfect. What's that mean anyway? For a lot of people, including me, things don't get started because of that notion. The right time. More money. The knowledge to accomplish the task. People to help out. Because we think that we need…
Drowning in Sunk Costs - Marshall Atkinson

5 Examples of Drowning in Sunk Costs

Have you ever heard of the term "Sunk Costs"? I know, it is not something that just rolls off of your tongue in everyday conversation. But in your shop, you may be dealing with a Sunk Cost idea right now. Let me explain. A simple definition…