Posts

Stop Doing Things Customers Hate

Stop Doing What Customers Hate

Here's today's topic: Stop Doing What Customers Hate. Yep. That's right. For your shop, do you even know what these might be? People want a better experience. For everything to be easier somehow. For you to do what you say you are going…
SOPs and How To Write Them

SOPs And How To Write Them

SOPs or Standard Operating Procedures are needed in every business. SOPs are the recipe for creating consistent, predictable, and repeatable results. Why are they needed? Simple. Because they answer these questions: Who? Who is…
Your customer buying behavior has changed

Your Customer Buying Behavior has Changed

Are you seeing a shift in how your customer's are doing business with you? Yes? No? For many of the business owners that I am talking to every week, there certainly seems to be something going on. Many are highly concerned. Anxiety…
Shop Improvement Series: Speed - Pedal to the Metal

Shop Improvement Series: Speed - Pedal to the Metal

Maverick from the movie Top Gun famously said, "I feel the need for speed." Now more than ever, this is exactly what your shop needs. Speed. Speed is a competitive advantage. We live in a fast-food lane, Amazon ships and it arrives the…
Take the 50 Point Self Assessment

50 Point Self-Assessment

Someone asked me the other day, "Marshall, how do I know if I'm a good candidate for coaching?" That's a great question. One thing is for certain, and that's every shop in the decorated apparel industry is different. Different customers,…
Why Should Anyone Do Business With You?

Why Should Anyone Do Business With You?

Ask yourself, "Why should anyone do business with you?" I'm serious. Because if you can't answer that question, you are doomed. Plus, your answer can not contain anything about: Price Customer Service Quality Here's why. If your answer…