Posts

Accounting Can't Control Customer Experiences

Accounting Can't Control Customer Experiences

Here's one for you today. Are your customer experiences being controlled by the accounting department? I don't have a beef with accountants. By large they are lovely people. But if your customer experience and marketing is controlled by…
Shirt Lab Rocks!

Shirt Lab Rocks!

Shirt Lab Rocks! There. I said it. I'm a little biased because it was my baby. But about fifteen minutes before the official start time last Saturday I thought I was going to throw up. Those butterflies felt like pterodactyls. I've…
Information Drinking From The Firehose

Information: Drinking From The Firehose

Information overload! In the modern 24/7/365 warp speed of the decorated apparel industry, it may sometimes feel like you are drinking from a firehose when it comes to finding and utilizing information. There is simply too much to process. So…
How SanMar Works Processing Your Orders - Marshall Atkinson

How SanMar Works: Processing Your Orders

  Have you ever wondered how your order gets picked once you hit the submit button at SanMar? I know I have. One of the things I was able to line up at this past January's ISS Long Beach show was a behind the scenes look at the…
The Holy Shit Factor - Marshall Atkinson

The Holy Shit Factor: Branding Your Shop

What separates mediocre brands from incredibly fantastic brands? According to riCardo Crespo, one of the speakers at the recent ThreadX conference it is called the "Holy Shit Factor". Pardon the language, but if you want we can say it in…
Products vs Ideas: The Magic of ThreadX - Marshall Atkinson

Acquiring Products vs Ideas: The Magic of ThreadX

Oh boy. 2018! In this industry, I can feel the ripples of excitement. It’s a new year. New hopes. New dreams. I’ve been on the phone and emailing shop owners for a few weeks now. Everyone is poised to kick the year off right.…