Posts

Why A Waterbase Workshop?

Why A Waterbase Workshop?

Hey you. Yes, you. Sitting there complacent and comfortable in this industry. You've been around. Trade shows. Networking events. Supplier office demos. Hopefully, a Shirt Lab or two (It's not too late to register for Shirt Lab Atlanta!…

Together Is Better: Notes from ThreadX19

ThreadX19 in San Diego was a smashing success at generating an avalanche of ideas and networking opportunities for garment decorators. During the last three days, I asked many attendees, "Why are you here?".  I got basically two answers…
Accounting Can't Control Customer Experiences

Accounting Can't Control Customer Experiences

Here's one for you today. Are your customer experiences being controlled by the accounting department? I don't have a beef with accountants. By large they are lovely people. But if your customer experience and marketing is controlled by…
Shirt Lab Rocks!

Shirt Lab Rocks!

Shirt Lab Rocks! There. I said it. I'm a little biased because it was my baby. But about fifteen minutes before the official start time last Saturday I thought I was going to throw up. Those butterflies felt like pterodactyls. I've…
Information Drinking From The Firehose

Information: Drinking From The Firehose

Information overload! In the modern 24/7/365 warp speed of the decorated apparel industry, it may sometimes feel like you are drinking from a firehose when it comes to finding and utilizing information. There is simply too much to process. So…
How SanMar Works Processing Your Orders - Marshall Atkinson

How SanMar Works: Processing Your Orders

  Have you ever wondered how your order gets picked once you hit the submit button at SanMar? I know I have. One of the things I was able to line up at this past January's ISS Long Beach show was a behind the scenes look at the…