Posts

Don’t Be That Customer

,
Let’s face it, if you’ve had any sort of longevity in business you’ve probably had your share of really great, and also really bad clients.  When we are sitting at our desk in the morning, with a fresh cup of coffee ready to face the…

20 Biggest T-shirt Shop Mistakes & How to Avoid Them

, ,
I have over 25 years in the apparel decorating business, and I’ve seen a lot of challenges come and go.  I’ve also heard my share of horror stories from other decorators from hanging out in trade shows, classes, seminars, webinars, and…

Pinterest: Visual Social Marketing for Apparel Decorators

, , ,
By now you’ve surely read one or two articles about the value of incorporating a social marketing strategy into your business plan.  Connecting with your current and potential customers is an ever-demanding and crucial step in growing your…

Why a Sustainability Program Makes Economic Sense for Your Shop

, , ,
I could easily write an article describing the myriad of ways that every apparel decorator can contribute to the “greening” of the industry.  You can’t pick up a newspaper, magazine or watch a TV show without someone blathering on about…

Jumpstart Your Sales with QR Codes

, ,
Want to boost your company’s sales with an easy and value-add idea?  Adding a QR code sales program just might be the ticket.  Below I’ll give you a brief explanation of what the heck a QR code is, tips on engaging clients with this new…

How Do I Do It?

, ,
People that know me are aware that I’m blessed/cursed with an insatiable curiosity with learning something new.  I’m always reading a book, a blog, someone’s post or Twitter feed.  Like a worker bee bringing pollen back to the hive,…