Posts

Managing Your Shop Floor – First You Need Leaders

This time of year most t-shirt shops around the country are getting tested every day by a higher than normal percentage of new orders arriving.  In our shop, we’re about 20%-30% above our historical norm right now, and it’s good to be that…

10 Creativity Tips for T-shirt Designers

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The problem with a lot of t-shirt designers is that they get into a rut of churning out the same basic set of designs over, and over and over again.  It’s an easy trap to get into, as we often don’t get the luxury of time to come up with…

Earning Trust

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A lot of companies focus tremendous effort in finding and developing new customers.  You may use a lot of tools, advertising and various schemes to bring them into the fold, and start nurturing a relationship.  However, is that same energy…

Don’t Be That Customer

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Let’s face it, if you’ve had any sort of longevity in business you’ve probably had your share of really great, and also really bad clients.  When we are sitting at our desk in the morning, with a fresh cup of coffee ready to face the…

20 Biggest T-shirt Shop Mistakes & How to Avoid Them

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I have over 25 years in the apparel decorating business, and I’ve seen a lot of challenges come and go.  I’ve also heard my share of horror stories from other decorators from hanging out in trade shows, classes, seminars, webinars, and…

Pinterest: Visual Social Marketing for Apparel Decorators

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By now you’ve surely read one or two articles about the value of incorporating a social marketing strategy into your business plan.  Connecting with your current and potential customers is an ever-demanding and crucial step in growing your…