Posts

Shop Improvement Series: Receiving Department
Apparel Decorators Only
When was the last time you overhauled your Receiving Department processes? I ask this to shop owners from time to time, and the answer is usually the same.
Never.
Most everyone is always focused on two things, the sales end of the stick,…

Shop Improvement Series: Accelerate Your Art Department
Apparel Decorators Only
Recently in the Shirt Lab Tribe live Q&A session on Zoom, the group discussion was focused on ways to run an Art Department better. As a former art director, I have some viewpoints on this and thought it would make a good topic for an…

Shop Improvement Series: Sales is the Lifeblood of Your Business
Apparel Decorators Only
Lately, I've been trying to avoid Facebook as much as I can. I'm not sure if you have noticed or not, but I don't comment or post as frequently in the groups as I used to. Not that I don't value the "fun" that Facebook brings, but frankly I…

Pump Up Customer Experiences
Apparel Decorators Only
I've been speaking to a lot of decorated apparel industry shops lately, and it seems like a good number are on the way back to being busy. A few have spoken to me that they never closed, some are about 75% to their seasonal normal for this…

Why Should Anyone Do Business With You?
Apparel Decorators OnlyAsk yourself, "Why should anyone do business with you?"
I'm serious.
Because if you can't answer that question, you are doomed. Plus, your answer can not contain anything about:
Price
Customer Service
Quality
Here's why. If your answer…

Shirt Lab St. Louis - Another Melt Your Brain Event
Apparel Decorators OnlyIt is official. Shirt Lab St. Louis was an amazing success.
One of the most interesting takeaways from Shirt Lab St. Louis was the fact that I was awestruck by the tremendous amount of expert knowledge not only in the room but being delivered…