Helping Shops Succeed
This time of year most t-shirt shops around the country are getting tested every day by a higher than normal percentage of new orders arriving. In our shop, we’re about 20%-30% above our historical norm right now, and it’s good to be that busy. However, with the volume comes a completely new set of challenges…
The problem with a lot of t-shirt designers is that they get into a rut of churning out the same basic set of designs over, and over and over again. It’s an easy trap to get into, as we often don’t get the luxury of time to come up with an idea that will blow…
A lot of companies focus tremendous effort in finding and developing new customers. You may use a lot of tools, advertising and various schemes to bring them into the fold, and start nurturing a relationship. However, is that same energy and critical thinking being spend on your existing customers? When someone does business with you…
Let’s face it, if you’ve had any sort of longevity in business you’ve probably had your share of really great, and also really bad clients. When we are sitting at our desk in the morning, with a fresh cup of coffee ready to face the day, we all day dream about the perfect customer. One…
I have over 25 years in the apparel decorating business, and I’ve seen a lot of challenges come and go. I’ve also heard my share of horror stories from other decorators from hanging out in trade shows, classes, seminars, webinars, and trolling the various internet forums over the years. Below is a list of the…
Read more 20 Biggest T-shirt Shop Mistakes & How to Avoid Them
By now you’ve surely read one or two articles about the value of incorporating a social marketing strategy into your business plan. Connecting with your current and potential customers is an ever-demanding and crucial step in growing your sales and working towards successful sales goals. You may already have a website, blog, Facebook page, LinkedIn…
Read more Pinterest: Visual Social Marketing for Apparel Decorators
I could easily write an article describing the myriad of ways that every apparel decorator can contribute to the “greening” of the industry. You can’t pick up a newspaper, magazine or watch a TV show without someone blathering on about Global Warming, Save the Planet or another trendy, talking-head catch-phrase. Removing the feel good and…
Read more Why a Sustainability Program Makes Economic Sense for Your Shop
Want to boost your company’s sales with an easy and value-add idea? Adding a QR code sales program just might be the ticket. Below I’ll give you a brief explanation of what the heck a QR code is, tips on engaging clients with this new idea, how to create the QR code, how to print,…
People that know me are aware that I’m blessed/cursed with an insatiable curiosity with learning something new. I’m always reading a book, a blog, someone’s post or Twitter feed. Like a worker bee bringing pollen back to the hive, I gather new ideas and try to glean some new edge from the noise. I’m constantly…
