Posts

Marketing During A Crisis

Marketing During A Crisis

Last Thursday I invited former Shirt Lab instructor Lori Feldman with The Database Diva to share her ideas on how to market during this pandemic crisis on a special Facebook Live interview that aired on the Atkinson Consulting Facebook page.…
The Iron Grip Fallacy

The Iron Grip Fallacy

This article is about two things: management and leadership. Regardless of the number of people working in your shop, there is one truism you need to keep in the back of your mind, and that is that your company doesn't work without the staff…
Training Your Business Owner Brain

Training Your Business Owner Brain

Owning and running a business is hard. If it were easy, everyone would do it. You know this, as daily you pour your soul into running your company. But, in the chaos of day to day decision making a few things can get easily overlooked or…
Perfect is the Enemy of Done

Perfect is the Enemy of Done

Perfect. What's that mean anyway? For a lot of people, including me, things don't get started because of that notion. The right time. More money. The knowledge to accomplish the task. People to help out. Because we think that we need…
Start Up Procedures

Key to Better Shop Efficiency? Start Up Procedures

Just. Start. Already. How you do that can make a gigantic difference to your overall shop efficiency. What do you emphasize in your company? When I travel and go to shops, one of the things I love to observe is how the entire company starts…
Pulling the Trigger on Termination

Pulling the Trigger on Termination

Over the last month or so, I've been on a few phone calls with shop owners that have been struggling with the idea on when to pull the trigger on termination for an employee. They know they need to do it, but the fear of the unknown governs…