Posts

Punch Fear in the Face

Punch Fear in the Face

Occasionally, you have to punch fear in the face. Admit it. There is something that you have been wanting to do for some time now but haven't started. Sitting over here at my desk, I don't have a clue what that might be. But I do know…
Shop Improvement Series: Win More Sales

Shop Improvement Series: How to Win Sales in the Next Year

It's no secret that the effects of the COVID-19 pandemic have amplified some consumer trends that have been lurching along for the last few years. Most business owners have put off changing or adapting to these trends because basically the…
Marketing During A Crisis

Marketing During A Crisis

Last Thursday I invited former Shirt Lab instructor Lori Feldman with The Database Diva to share her ideas on how to market during this pandemic crisis on a special Facebook Live interview that aired on the Atkinson Consulting Facebook page.…
The Iron Grip Fallacy

The Iron Grip Fallacy

This article is about two things: management and leadership. Regardless of the number of people working in your shop, there is one truism you need to keep in the back of your mind, and that is that your company doesn't work without the staff…
Training Your Business Owner Brain

Training Your Business Owner Brain

Owning and running a business is hard. If it were easy, everyone would do it. You know this, as daily you pour your soul into running your company. But, in the chaos of day to day decision making a few things can get easily overlooked or…
Perfect is the Enemy of Done

Perfect is the Enemy of Done

Perfect. What's that mean anyway? For a lot of people, including me, things don't get started because of that notion. The right time. More money. The knowledge to accomplish the task. People to help out. Because we think that we need…