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What is the Voice of the Customer for T-shirt Shops?

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Let’s pretend that you have some sort of science fiction mental telepathy mind meld with your customers. (Uh, you mean you don’t already?)  You can see and understand their every thought, just like reading a book.  It’s all right there. …

Trust – The Ultimate Five Letter Word

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Whatever happened to TRUST in American society and business?  Long ago, a man’s word was his bond.  Businesses valued their customers and supply chain partners.  Trust was earned with a simple handshake. A simplistic and naïve point of…