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3 Ways to Build Trust

3 Ways to Build Trust

Here is the cold hard truth. Nobody is going to buy anything from you unless you establish trust first. In fact, part of the sales cycle that I talk about a lot with my coaching clients and classes is the Know, Like, Trust, Buy sales funnel.…
3 Ways to Build Trust

What is the Voice of the Customer for T-shirt Shops?

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Let’s pretend that you have some sort of science fiction mental telepathy mind meld with your customers. (Uh, you mean you don’t already?)  You can see and understand their every thought, just like reading a book.  It’s all right there. …
3 Ways to Build Trust

Trust – The Ultimate Five Letter Word

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Whatever happened to TRUST in American society and business?  Long ago, a man’s word was his bond.  Businesses valued their customers and supply chain partners.  Trust was earned with a simple handshake. A simplistic and naïve point of…