Posts

Importance of Change

Importance of Change

Change. I don't know about you, but I feel that right now we are at a critical juncture in the industry. Costs are rising all the time and from every direction. Garment inventory is sketchy or non-existent.New technologies are emerging.…
Power Framing for Conversations

Power Framing for Conversations

This article is about framing conversations so you can communicate more effectively. If you are like most people, we listen to respond, not to communicate. Very little thought is put into actually what we are saying. It just gets blurted…
Processes Define Success

Processes Define Success

In your shop, right now, you have established processes for everything you do. Some are working fantastic. Others are working ok. Some probably aren't working as they should. And lastly, there are some things that exist but don't have a…
3 Ways to Build Trust

3 Ways to Build Trust

Here is the cold hard truth. Nobody is going to buy anything from you unless you establish trust first. In fact, part of the sales cycle that I talk about a lot with my coaching clients and classes is the Know, Like, Trust, Buy sales funnel.…
What is Your Truth?

What Is Your Truth?

One question for you about your business...what is your truth? Not what you tell yourself or hope to be. The real deal. Lately, I've been coming across many businesses in the decorated apparel industry that, ahem, are simply all over…
Print Flash Print - Marshall Atkinson

Print Flash Print: An Ode to the T-shirt Screenprinter

Print Flash Print. A mantra for the one-color hit. Bold replacing boring of a blank stock t-shirt. A delicate effort of force. Print Flash Print   Daily rituals. More sales add both security and stress. For the…