Posts

Where It All Goes

Curiosity got the best of me the other day.  I wanted to know what happens to the material when our recycling partner, Pioneer Industries, picks up from Visual Impressions and hauls it away.  Pioneer has been an integral part of our sustainability…

Educating Your Customers

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Let’s face it, as members of the apparel decoration community we produce items that a lot of people don’t have a clue about how they were made.  What does it take to screen-print, digitally print or embroider a shirt?  What about heat…

Vince Lombardi Was Wrong

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“Winning isn’t everything, it’s the only thing.”  That phrase has been closely associated with the legendary Green Bay Packer football coach, and often very widely quoted.  He supposedly used it as early as 1959 in his opening talk…

Making Our T-shirt Shop Promotional Video – Lessons Learned

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Before starting this article, check out our new shop video!  Here’s the link:  Visual Impressions Shop Video As part of being named a Top Shop from Stitches magazine for the March 2014 issue, they asked us to submit a short video that illustrates…

2014 ISS Long Beach Wrap Up

Sixteen degrees and snowing...  That was the weather in Milwaukee when I left for the sunny, and high seventies/low eighties weather of Long Beach, California for this years Imprinted Sportswear Show.  If anyone needed a reason to jet out…

2013 Work Sets Up Goals for 2014

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First, thank you for reading my blog!!  I appreciate your time and hope that I have contributed something valuable for you. So the year 2013 has finally come to a close, and like a lot of people there is some time for some introspection. …