Posts

Importance of Change

Importance of Change

Change. I don't know about you, but I feel that right now we are at a critical juncture in the industry. Costs are rising all the time and from every direction. Garment inventory is sketchy or non-existent.New technologies are emerging.…
The Illusion of Perfection

The Illusion of Perfection

Perfection. We all want it. Strive for it. Lust after it. Even demand it. In the 2009 movie Avatar, the mining company in the film was obsessed with getting a rare mineral. Unobtainium. This was an old engineer joke that director and screenwriter…
Prepare and Build for the Future of Your Shop

Prepare and Build For the Future of Your Shop

As this pandemic drags on, more changes are headed our way in the decorated apparel industry. A few shifts that are happening in the marketplace probably won't stick, but others will certainly have longer legs. This article is about those…
Shop Improvement Series: Win More Sales

Shop Improvement Series: How to Win Sales in the Next Year

It's no secret that the effects of the COVID-19 pandemic have amplified some consumer trends that have been lurching along for the last few years. Most business owners have put off changing or adapting to these trends because basically the…
Shop Improvement Series: Problem Solving

Shop Improvement Series: Problem Solving

Quick. Name a problem that your business faces today. I know you have one. Every business does. But what are you doing about them? For many decorated apparel industry businesses most aren't working on them as they are constantly head…
Shop Improvement Series: How to Market Your Company

Shop Improvement Series: How to Market Your Company

I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz. Whatever you want to call it, this comes down to one thing. How you market…