Posts

The Dawn of Hyper-personalization

The Dawn of Hyper-personalization

Hyper-personalization. What the heck is that? As apparel decorators, we are used to decorating shirts with quantity. That's the established norm. Shops everywhere shy away from doing anything that doesn't "feed the beast" and keep those…
Warning! There is a Thief in Your Shop! - Marshall Atkinson

Warning!  There is a Thief in Your Shop!

Don’t look now, but you are being robbed blind and you don’t even know it.  This particular thief is sneaky, devious, and is virtually invisible. If you could somehow make out the face of this culprit, would you recognize it?  Maybe.…