Be a Life Long Learner | Atkinson Consulting
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Be a Life Long Learner

Be a Life Long Learner

I’m always amazed when I interact with fellow business executives or friends of mine that people just don’t read anymore.  Books have always shared my nightstand, and on some occasions I’ve been known to have two or three going at the same time, covering different subjects.  Call me crazy, but I believe that investing the time and learning something new is paramount to personal growth.  Others view it as boring, or worse – they stopped reading twenty years ago when they graduated from college.

On TV, I’m the guy that would rather watch the History Channel or some documentary on PBS than a reality show about whiney people or fake drama.  It’s fascinating to me to learn that polar bears skin is actually black, or that JFK was the president that first officially created The Green Berets.

With my computer, instantly connecting to gems like TED (  or any number of the blogs I subscribe to keep my ideas fresh, current and inventive.  Who wouldn’t benefit from getting their assumptions challenged:

from Seth Godin (,

Dan Rockwell’s Leadership Freak (,

John Spence’s Awesomely Simple (

or Doug Rice’s Small Business Storyteller (

I subscribe to dozens more, but these are my favorites.  I’m always finding real information, tools, and challenges to my way of thinking in their writing.

My favorite time to read has always been in the mornings when it’s quiet and I’m enjoying a cup of coffee.  Lately, this has mostly been on my computer, rather than with a nose in a book.  (I still haven’t made the jump to an e-reader yet – but I feel that it’s coming soon)  A new hobby now is to cull through the noise that’s being automatically sent to me and find an interesting article or video to start my day.  There is always at least one or two that make the cut.

Anything that I like is rebroadcast on my Twitter ( or LinkedIn feed (, as I like sharing content too.  If you stumbled on this blog article, connect with me and let’s share your favorites too!

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    […] This requires constant refinement and struggle.  It’s not good enough that you just bang out the orders every day.  Any slob with junk equipment they bought on the internet can do that.  Want to get to the top of the mountain?  Refine what you do to the point where people come to see “how you do it”. […]

  • 7 Habits of Highly Effective Production | atkinsontshirt
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    […] Are you taking the time to learn about your craft?  When was the last time you experimented with a new ink or thread, or tried a new technique, or was inspired by reading a book or going to a museum?  Sure, you have orders to fill, but how dull is your blade? […]

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    […] Train Your Artists – Creative types are great for working out the details on an image, but usually lack any training on the mechanics of what it takes to print.  Give them the opportunity to learn by having them train in the screen room and the production floor so they can understand mesh counts, registration, and why you put one color before another in the print order.  By training I mean they do the work for a few days…not just stand there for five minutes while someone describes what they are doing.  Get their hands dirty and in the trenches.  Learning is growing. […]

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    Posted at 08:18h, 14 February Reply

    […] in any profession takes dedication, skill and a willingness to work with an open mind and learn.  Are you learning every day?  Here are some things that I’ve picked up over the years or noticed from the good and the bad […]

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