On Fearing Thin Ice2019

On Fearing Thin Ice

I want you to picture something in your mind. You are out on a frozen lake. It's bitterly cold. The wind is whipping by, and it's so strong it feels like needles stinging your face. You are trying to shuffle across the ice to the other…
How You Do Anything Is How You Do Everything

How You Do Anything, Is How You Do Everything

Today, I want to point out a personality quirk. Of you. Me. Everyone you know. It can be summed up in one phrase: "How you do anything, is how you do everything." My friend and mentor Mark Coudray said this about a week ago on a conference…
Calculating the Lifetime Customer Value for Your Shop2019

Calculating the Lifetime Customer Value for Your Shop

How much is a customer worth to you? Most people would say "everything", and be 100% correct. But still, there is a way for you to calculate what a typical customer for your shop is worth. Do you know how to do this? No? That's ok.…
2019

Workplace Feedback

There is tremendous power in giving a steady stream of feedback to your employees regarding their work. People want to know that they are doing a good job and that their efforts matter. Are you doing this? Consistently talking with your…
Shirt Lab Atlanta Preview2019

Launch & Grow Your Apparel Brand: Shirt Lab Atlanta Preview

What does it take to make a successful apparel line? Do you know? Are you an expert? Sure, you think you know. After all, you have experience in this industry printing t-shirts or maybe embroidering on some hats. You might even have your…
Why A Waterbase Workshop?

Why A Waterbase Workshop?

Hey you. Yes, you. Sitting there complacent and comfortable in this industry. You've been around. Trade shows. Networking events. Supplier office demos. Hopefully, a Shirt Lab or two (It's not too late to register for Shirt Lab Atlanta!…