Posts

Keeping Customers

Keeping Customers

Do you have a customer retention program? From the discussions I've had over the years with hundreds of decorated apparel shops, I can tell you that most "want to do" this, but never actually get around to it. If keeping customers happy…
Your Preparation Determines Your Outcome2022

Your Preparation Determines Your Outcome

They say, "Your preparation determines your outcome." This, by the way, is 100% accurate. Sustained victorious results happen when you put the work in on a continual basis. For example, let's look at baseball. In practice, the team…
Don't Be Upset

Don't Be Upset

Don't be upset about the results you didn't get from the work you didn't do. I'm serious. Let me explain. In the past several months I have been chatting more frequently with business owners that want better results. Here is a…
...but it's cheaper

...but it's cheaper

"Then the discussion turned to the reason why they went somewhere else was that it was cheaper." This was a statement made by one of the Shirt Lab Tribe members during a recent open Q&A call for the group. A customer decided that even…
Prepare and Build for the Future of Your Shop

Prepare and Build For the Future of Your Shop

As this pandemic drags on, more changes are headed our way in the decorated apparel industry. A few shifts that are happening in the marketplace probably won't stick, but others will certainly have longer legs. This article is about those…
Your customer buying behavior has changed

Your Customer Buying Behavior has Changed

Are you seeing a shift in how your customer's are doing business with you? Yes? No? For many of the business owners that I am talking to every week, there certainly seems to be something going on. Many are highly concerned. Anxiety…