Posts

Shop Improvement Series: How to Market Your Company

Shop Improvement Series: How to Market Your Company

I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz. Whatever you want to call it, this comes down to one thing. How you market…

Shop Improvement Series: Accelerate Your Art Department

Recently in the Shirt Lab Tribe live Q&A session on Zoom, the group discussion was focused on ways to run an Art Department better. As a former art director, I have some viewpoints on this and thought it would make a good topic for an…

3 Secrets On Outsourcing Art

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Have you ever thought about outsourcing your art? I know. Your creative team rocks. I've been there. I was an art director for 14 years. But in the last few years, many shops have started outsourcing their art tasks to creative teams in…
Hairy Gorilla Arm - Marshall Atkinson

The Hairy Gorilla Arm Theory

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Do you have super nit-picky art customers?  You know, the ones that are never satisfied with any graphic you develop for them?  If you don’t, you are either extremely lucky or a big fat liar.  So I don’t call the readers of my blog liars,…
PMS 485 is the Color of the Devil - Marshall Atkinson

PMS 485 is the Color of the Devil - and other funky stuff

PMS 485 Red has to be the most hated color ever invented.  If you don’t know why then you haven’t been in the decorated apparel business for long.  For me, easily a half-dozen “printing problems” a year caused by this color are due…
PMS 485 is the Color of the Devil - Marshall Atkinson

10 Creativity Tips for T-shirt Designers

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The problem with a lot of t-shirt designers is that they get into a rut of churning out the same basic set of designs over, and over and over again.  It’s an easy trap to get into, as we often don’t get the luxury of time to come up with…