Posts

Prepare and Build For the Future of Your Shop
Business
As this pandemic drags on, more changes are headed our way in the decorated apparel industry. A few shifts that are happening in the marketplace probably won't stick, but others will certainly have longer legs.
This article is about those…

Shop Improvement Series: How to Market Your Company
Apparel Decorators Only
I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz.
Whatever you want to call it, this comes down to one thing.
How you market…

Shop Improvement Series: Accelerate Your Art Department
Apparel Decorators Only
Recently in the Shirt Lab Tribe live Q&A session on Zoom, the group discussion was focused on ways to run an Art Department better. As a former art director, I have some viewpoints on this and thought it would make a good topic for an…

3 Secrets On Outsourcing Art
Apparel Decorators Only, Top TipsHave you ever thought about outsourcing your art?
I know. Your creative team rocks.
I've been there. I was an art director for 14 years. But in the last few years, many shops have started outsourcing their art tasks to creative teams in…

The Hairy Gorilla Arm Theory
Apparel Decorators Only, Business Management, CreativityDo you have super nit-picky art customers? You know, the ones that are never satisfied with any graphic you develop for them? If you don’t, you are either extremely lucky or a big fat liar. So I don’t call the readers of my blog liars,…

PMS 485 is the Color of the Devil - and other funky stuff
Apparel Decorators OnlyPMS 485 Red has to be the most hated color ever invented. If you don’t know why then you haven’t been in the decorated apparel business for long. For me, easily a half-dozen “printing problems” a year caused by this color are due…