Posts

3 Secrets On Outsourcing Art

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Have you ever thought about outsourcing your art? I know. Your creative team rocks. I've been there. I was an art director for 14 years. But in the last few years, many shops have started outsourcing their art tasks to creative teams in…
Hairy Gorilla Arm - Marshall Atkinson

The Hairy Gorilla Arm Theory

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Do you have super nit-picky art customers?  You know, the ones that are never satisfied with any graphic you develop for them?  If you don’t, you are either extremely lucky or a big fat liar.  So I don’t call the readers of my blog liars,…
PMS 485 is the Color of the Devil - Marshall Atkinson

PMS 485 is the Color of the Devil - and other funky stuff

PMS 485 Red has to be the most hated color ever invented.  If you don’t know why then you haven’t been in the decorated apparel business for long.  For me, easily a half-dozen “printing problems” a year caused by this color are due…
PMS 485 is the Color of the Devil - Marshall Atkinson

10 Creativity Tips for T-shirt Designers

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The problem with a lot of t-shirt designers is that they get into a rut of churning out the same basic set of designs over, and over and over again.  It’s an easy trap to get into, as we often don’t get the luxury of time to come up with…
PMS 485 is the Color of the Devil - Marshall Atkinson

Creating Art for T-shirts: Common Rookie Mistakes Defined

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Because you absolutely needed another list in your life, here’s one that focuses the most prevalent errors inexperienced folks run into when designing art for t-shirts.  Someone has to do the creative work, and if that someone is you –…