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How You Do Anything Is How You Do Everything

How You Do Anything, Is How You Do Everything

Today, I want to point out a personality quirk. Of you. Me. Everyone you know. It can be summed up in one phrase: "How you do anything, is how you do everything." My friend and mentor Mark Coudray said this about a week ago on a conference…
Shirt Lab Portland: Perfection in Sasquatchland

Shirt Lab Portland: Perfection in Sasquatchland

You knew this blog post was coming. It's the recap of Shirt Lab Portland. Which is actually a misnomer, because it was actually in Vancouver, Washington at Clark College. Tom and I discussed what to call it, and if we had used Vancouver…
7 Reasons To Go To Shirt Lab Portland

7 Reasons To Go To Shirt Lab Portland

I want to convince you to go to Shirt Lab Portland on August 3, 2019. The Shirt Lab event series is a live workshop where we have the best instructors walk you through the most relevant sales and marketing topics to help grow your shop.…
Shirt Lab St. Louis Another Melt Your Brain Event

Shirt Lab St. Louis - Another Melt Your Brain Event

It is official.  Shirt Lab St. Louis was an amazing success. One of the most interesting takeaways from Shirt Lab St. Louis was the fact that I was awestruck by the tremendous amount of expert knowledge not only in the room but being delivered…
High Fives and Gratitude

High Fives and Gratitude

This article is all about Gratitude, with a capital "G". Thanks! That's right. I want to give you a big High Five and Thank You for reading my blog posts, eBooks, and talking to me about your shop. In December of 2010, I started Atkinson…
The Holy Shit Factor - Marshall Atkinson

The Holy Shit Factor: Branding Your Shop

What separates mediocre brands from incredibly fantastic brands? According to riCardo Crespo, one of the speakers at the recent ThreadX conference it is called the "Holy Shit Factor". Pardon the language, but if you want we can say it in…