So far we have held five Shirt Lab events. Each one of them completely unique, but all of them entirely focused on tactical sales and marketing techniques that you can use to grow your business. One was in 2018, and four were last year.

Tom and I learned a lot along the way. We asked questions to everyone that attended these events. What was important to them? How should we change something for the better? What’s really needed to make an impact on the sales and marketing for your shop?

From your answers, we’ve built our slate of Shirt Lab 2020 events. There will be two, and the line up of instructors for each is fantastic.

We would love to see you attend.

Tickets for these events will go on sale starting on February 15, 2020. In the meantime, we’re offering a $50 discount for you to get signed up on our registration list.

That’s right. $50, just to get your info that you are interested in Shirt Lab.

Just click this button to get registered and claim your $50 discount.

Shirt Lab Women’s Nexus Chicago – June 6th, 2020

This event was created from the feedback we’ve received and also a growing movement in the decorated apparel community to support women entrepreneurs. Before we put this together we reached out to a few of our speakers and asked if they had a topic that could be the catalyst for change for a women-owned or lead business, and we were surprised at the passionate responses to that question.

Here’s our line up of incredible businesswomen that will help you elevate your business:

Michelle Moxley

Innovation Director, The M&R Companies. Michelle will be the moderator for our Shirt Lab Women’s Nexus.

Kristine Shreve

Director of Marketing – EnMart and Ensign Emblem

Erin Moore

Owner – Barrel Maker Printing

Milissa Clark

Sales Director – US Blanks

Alison Banholzer

Owner – Wear Your Spirit Wearhouse

Johanna Gottlieb

VP Sales – Axis Promotions

Lori Feldman

Owner – The Database Diva

Shirt Lab Dallas – October 2-3, 2020

We’re breaking our Shirt Lab mold for the event with our Dallas event. First, our goal has been to have about fifty shops to participate in each one. For the Shirt Lab Dallas event, we’re shooting for two hundred.

Why the change?

The line up of instructors for Shirt Lab Dallas is so incredible, that the more business leaders that attend the bigger impact this can have on the industry.

Take a look:

Jay Busselle

Marketing Director – Equipment Zone

Erich Campbell

Program Manager – Briton Leap

Jason Rink

The Video Launch Coach

Marshall Atkinson

Owner – Atkinson Consulting

Michelle Moxley

Innovation Director, The M&R Companies.

Mike Chong

Owner – Merch Monster

Richard Greaves

Consultant – Greaves Enterprises

Lori Feldman

Owner – The Database Diva

Tom Rauen

Owner – Envision Tees

Mark Coudray

Founder – Coudray Growth Technologies – Catalyst Plan

Jeffrey Gitomer

King of Sales | International Sales Trainer & Keynote Speaker | Best Selling Author

Why You Should Go

Both the Shirt Lab Women’s Nexus and the Shirt Lab Dallas event are sure to sell out. Our other events have, and you don’t want to be on the outside looking in.

These are interactive workshops.

Our curated list of instructors will be engaging you in discussions. We’re about tactical problem-solving. Shirt Lab is designed to make you think and challenge you to take action that will make a difference for your company.

The networking opportunities with your peers, our instructors, and sponsors are phenomenal.

The event locations are superb. The Shirt Lab Women’s Nexus will be held at VenueSix10 in downtown Chicago in a contemporary and elegant meeting space on Michigan Avenue. The Shirt Lab Dallas event will be held at the Fort Worth Community Arts Center.

Again, we would love to see you attend. Tickets for these events will go on sale starting on February 15, 2020. In the meantime, we’re offering a $50 discount for you to get signed up on our registration list.

Just click this button to get registered and claim your $50 discount.


Thank Our Sponsors!

We couldn’t help the industry without the overwhelming generosity of our sponsors. Please take a minute and thank each if you do business with them.

Also, we are still signing up sponsors for the 2020 Shirt Lab events! Help us make this industry stronger by backing the Shirt Lab Tribe as they grow their businesses.

Our sponsors so far: