Posts

The Dawn of Hyper-personalization

The Dawn of Hyper-personalization

Hyper-personalization. What the heck is that? As apparel decorators, we are used to decorating shirts with quantity. That's the established norm. Shops everywhere shy away from doing anything that doesn't "feed the beast" and keep those…
Lessons Learned from the Facebook Live 30-Day Challenge

Lessons Learned From the Facebook Live 30-Day Challenge

Back in February, I attended the Funnel Hacking Live event with my Shirt Lab business partner Tom Rauen. He's the Click Funnels master. I'm a complete newbie. It was a fun and very informative event. By the way, we are already planning on…
ThreadX 2020 Recap

ThreadX 2020 Recap

ThreadX 2020 was held this past week in Scottsdale, Arizona. That's about a 30-minute drive from my house, so it was an easy decision to go. I've been to the other two ThreadX events, so I already knew what to expect. But let's say that…

Shirt Lab 2020: Here's $50

So far we have held five Shirt Lab events. Each one of them completely unique, but all of them entirely focused on tactical sales and marketing techniques that you can use to grow your business. One was in 2018, and four were last year. Tom…

Together Is Better: Notes from ThreadX19

ThreadX19 in San Diego was a smashing success at generating an avalanche of ideas and networking opportunities for garment decorators. During the last three days, I asked many attendees, "Why are you here?".  I got basically two answers…
Shirt Lab Rocks!

Shirt Lab Rocks!

Shirt Lab Rocks! There. I said it. I'm a little biased because it was my baby. But about fifteen minutes before the official start time last Saturday I thought I was going to throw up. Those butterflies felt like pterodactyls. I've…