Posts

Stop protecting 2020 start thinking 2021

Stop Protecting 2020, Start Thinking 2021

I'm just going to say it. Stop protecting 2020. This year, frankly, doesn't need your help. It's already junkyard dog mean. I've written several articles about how to reinvent your business, plus a book, "Moving Past Disaster" that can…
Dad, Your YouTube Channel Sucks

Dad, Your YouTube Channel Sucks

"Dad, your YouTube channel sucks." That's what my 16-year old son Jack said to me one day a few months ago. Here's the thing. He was right. I knew I needed more video content. It actually had been on my mind, but like many other projects…
Pump Up Customer Experiences

Pump Up Customer Experiences

I've been speaking to a lot of decorated apparel industry shops lately, and it seems like a good number are on the way back to being busy. A few have spoken to me that they never closed, some are about 75% to their seasonal normal for this…