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Stop protecting 2020 start thinking 2021

Stop Protecting 2020, Start Thinking 2021

I'm just going to say it. Stop protecting 2020. This year, frankly, doesn't need your help. It's already junkyard dog mean. I've written several articles about how to reinvent your business, plus a book, "Moving Past Disaster" that can…
Drowning in Sunk Costs - Marshall Atkinson

5 Examples of Drowning in Sunk Costs

Have you ever heard of the term "Sunk Costs"? I know, it is not something that just rolls off of your tongue in everyday conversation. But in your shop, you may be dealing with a Sunk Cost idea right now. Let me explain. A simple definition…