Posts

When is it time to automate?

When Is It Time to Automate?

"When is it time to automate?" Have you ever asked this question? I'm not talking about just with your screen-printing presses either. There are many different areas in your shop that moving to an automated process could be a huge benefit. In…

3 Key Tips For Customer Education

As a business owner, one of the primary things that you have to do constantly is customer education. This industry is filled with esoteric terms, too many choices, and potential landmines that can shift an easy order to a disaster if you…
Hey, how are you using the shirt?

Hey, How Are You Using The Shirt?

"Hey, how are you using the shirt?" That's the most important question you can ask a customer at the beginning of the apparel sales process. It tells you everything. For a lot of newer salespeople in the industry, they want to immediately…
Attack Problems Not People - Marshall Atkinson

Attack Problems, Not People

So you were walking the shop floor the other day and you noticed one of your workers, Fred, aimlessly wandering around. It looked weird. At night, you lie awake in your bed worrying about how you are going to get all of the orders completed…
Information Drinking From The Firehose

Information: Drinking From The Firehose

Information overload! In the modern 24/7/365 warp speed of the decorated apparel industry, it may sometimes feel like you are drinking from a firehose when it comes to finding and utilizing information. There is simply too much to process. So…
Drowning in Sunk Costs - Marshall Atkinson

5 Examples of Drowning in Sunk Costs

Have you ever heard of the term "Sunk Costs"? I know, it is not something that just rolls off of your tongue in everyday conversation. But in your shop, you may be dealing with a Sunk Cost idea right now. Let me explain. A simple definition…