Posts

Brand Loyalty During the Pandemic

Brand Loyalty During the Pandemic

What is the concept of "brand loyalty" anyway? I read once that "Marketing is the act of creating a customer. Branding is the act of creating an emotional link from your customer to your company." Right now, as we are teetering on the…
2021: We don't know what we don't know

2021: We Don't Know What We Don't Know

2021 is just around the corner. I've been thinking a lot about it lately. My office whiteboard is scribbled with industry event dates that may or may not happen, creative ideas I want to pursue, and even some items I need to finish and launch. Of…
Reverse Mentoring

Adopt the Concept of "Reverse Mentoring"

Mentoring. You've heard of that right?  That's when an experienced old pro guides someone through to a faster solution, or quicker way to understand something. I have my mentors and I'll bet you do as well.  I've even mentored a bunch…