Posts

Don't Be Upset

Don't Be Upset

Don't be upset about the results you didn't get from the work you didn't do. I'm serious. Let me explain. In the past several months I have been chatting more frequently with business owners that want better results. Here is a…
Idea Implementation Guide

Idea Implementation Guide

Someone once said, "Hey, I have a great idea!" Then, almost miraculously, nothing happened. It went nowhere. Zero money was made. Nothing was improved. Lives were not changed. Why? Because the hard part usually isn't coming up…
How to Give Up Control

How to Give Up Control

Deep inside we are all control freaks. I know I am. Personally, I am very picky and like things handled a certain way. That's the ENTJ-Commander in me. "It's my way or the highway." Have you ever said that? Or my personal favorite…
The "Mother May I" Syndrome

The "Mother May I?" Syndrome

Have you heard about the "Mother May I?" Syndrome? Maybe not, but chances are that you have experienced this. The "Mother May I" Syndrome is when seemingly nobody on your staff can do anything without your approval or opinion. EVERYONE…
Brand Loyalty During the Pandemic

Brand Loyalty During the Pandemic

What is the concept of "brand loyalty" anyway? I read once that "Marketing is the act of creating a customer. Branding is the act of creating an emotional link from your customer to your company." Right now, as we are teetering on the…
2021: We don't know what we don't know

2021: We Don't Know What We Don't Know

2021 is just around the corner. I've been thinking a lot about it lately. My office whiteboard is scribbled with industry event dates that may or may not happen, creative ideas I want to pursue, and even some items I need to finish and launch. Of…