100 Things I Wish I Knew A Long Time Ago

100 Things I Wish I Knew A Long Time Ago

Here are the things that I wish I knew when I was younger. These aren't in any particular order. Hopefully, they bring you some value or fire up a discussion in your shop. Want to add to the list? Leave a comment below! The right…
Thanks for the Sale

Thanks for the Sale!

Once upon a time, a t-shirt was sold. Along the way of that sale, there are some people behind the scenes who wanted to say thank you. The T-shirt's Birth Hank, a Dooly County Georgia cotton farmer, tended the land and grew the upland…
Stop Doing Things Customers Hate

Stop Doing What Customers Hate

Here's today's topic: Stop Doing What Customers Hate. Yep. That's right. For your shop, do you even know what these might be? People want a better experience. For everything to be easier somehow. For you to do what you say you are going…
High Fives and Gratitude

High Fives and Gratitude

This article is all about Gratitude, with a capital "G". Thanks! That's right. I want to give you a big High Five and Thank You for reading my blog posts, eBooks, and talking to me about your shop. In December of 2010, I started Atkinson…
High Fives and Gratitude

Victory Lap - atkinsontshirt Blog Reaches Milestone

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I’m sure some blogs get millions of views.  Mine doesn’t and I’m ok with that. (One day!!  We all need goals.)  As many of you know this blog is centered on the decorated apparel industry, a decidedly tiny community in the scheme…