Posts

Don't Trust Your Process

Don't Trust Your Process

Let's talk about processes. First of all, do you have them? I mean, REALLY have them? I don't want to sound like I don't believe you, but I have to come clean here...I keep bumping into shops that SAY they have processes. But after a…
Daily Habits Foster Momentum

Daily Habits Foster Momentum

Let's talk about the concept of momentum for a minute. If we look up the word in the dictionary we'll find: PHYSICS The quantity of motion of a moving body, measured as a product of its mass and velocity.The impetus gained by a moving object."The…
Shop Improvement Series: Receiving Department

Shop Improvement Series: Receiving Department

When was the last time you overhauled your Receiving Department processes? I ask this to shop owners from time to time, and the answer is usually the same. Never. Most everyone is always focused on two things, the sales end of the stick,…

3 Secrets On Outsourcing Art

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Have you ever thought about outsourcing your art? I know. Your creative team rocks. I've been there. I was an art director for 14 years. But in the last few years, many shops have started outsourcing their art tasks to creative teams in…

3 Key Tips For Customer Education

As a business owner, one of the primary things that you have to do constantly is customer education. This industry is filled with esoteric terms, too many choices, and potential landmines that can shift an easy order to a disaster if you…
Terror Free Tri-Blend Decoration - Marshall Atkinson

Terror Free Tri-Blend T-shirt Decoration

Tri-Blend.  Have you noticed that this style is dominating t-shirt sales lately? Once upon a time in the decorated apparel industry, there used to be a name for those types of gray shirts.  Heathers.  Back in the day, there were…