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There's No Award For Being Busy

There's No Award For Being Busy

Quite often I ask a shop owner, "Hey, how's it going?" The usual response is, "Great! We are so busy!" That's fantastic. But are you making money? Profitable? That is a different concept entirely. Here's why I'm bringing this…

Together Is Better: Notes from ThreadX19

ThreadX19 in San Diego was a smashing success at generating an avalanche of ideas and networking opportunities for garment decorators. During the last three days, I asked many attendees, "Why are you here?".  I got basically two answers…
There is No Growth Without Friction - Marshall Atkinson

There Is No Growth Without Friction

  Let's talk about your company trajectory for a minute.  You are here.  Your goals are over there.  The growth you need to bridge that gap?  That's the meat of the sandwich.  That's work. But here's the deal.  There is no growth…
There is No Growth Without Friction - Marshall Atkinson

What is the Voice of the Customer for T-shirt Shops?

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Let’s pretend that you have some sort of science fiction mental telepathy mind meld with your customers. (Uh, you mean you don’t already?)  You can see and understand their every thought, just like reading a book.  It’s all right there. …