Posts

Brand Loyalty During the Pandemic

Brand Loyalty During the Pandemic

What is the concept of "brand loyalty" anyway? I read once that "Marketing is the act of creating a customer. Branding is the act of creating an emotional link from your customer to your company." Right now, as we are teetering on the…
Punch Fear in the Face

Punch Fear in the Face

Occasionally, you have to punch fear in the face. Admit it. There is something that you have been wanting to do for some time now but haven't started. Sitting over here at my desk, I don't have a clue what that might be. But I do know…
Value Mapping Your Business

Value Mapping Your Business

While most shop owners and leaders spend a lot of the day pushing orders through the system and making sure everything ships on time, not much time is spent actually looking at the processes in place or how the financial paddle propels their…
Leadership Clarity

Leadership Clarity

I want you to stop and consider your level of "Leadership Clarity" in your shop. What exactly do I mean by this? Let's review these points and discuss: Leading by ExampleInspiring a Shared VisionImproving ProcessesEnabling PeopleElevating…
There's No Award For Being Busy

There's No Award For Being Busy

Quite often I ask a shop owner, "Hey, how's it going?" The usual response is, "Great! We are so busy!" That's fantastic. But are you making money? Profitable? That is a different concept entirely. Here's why I'm bringing this…
Garlic for the Energy Vampire

Garlic for the Energy Vampire

For a lot of us in the decorated apparel industry, there is an overwhelming avalanche of work to do every day. You complete one task, and in a matter of mere minutes, four or five more are added to the pile. You know what I'm talking about. It…