Posts

Thanks for the Sale

Thanks for the Sale!

Once upon a time, a t-shirt was sold. Along the way of that sale, there are some people behind the scenes who wanted to say thank you. The T-shirt's Birth Hank, a Dooly County Georgia cotton farmer, tended the land and grew the upland…
Become a Time Warrior

Become A Time Warrior

How often are you thinking about the concept of Time in what you do? Sure, you know what time the office opens. There is a scheduled call with a customer at 10:00. If you are really good about time, you might know how long it takes to expose…
Cooking with New Ingredients

Cooking With New Ingredients

Have you ever tried cooking with new ingredients? You know, the recipe calls for a list of items in exact measurements, but you can't resist the urge to throw in some honey and cayenne pepper. This is how chefs and home cooks all over the…
Brand Loyalty During the Pandemic

Brand Loyalty During the Pandemic

What is the concept of "brand loyalty" anyway? I read once that "Marketing is the act of creating a customer. Branding is the act of creating an emotional link from your customer to your company." Right now, as we are teetering on the…
Punch Fear in the Face

Punch Fear in the Face

Occasionally, you have to punch fear in the face. Admit it. There is something that you have been wanting to do for some time now but haven't started. Sitting over here at my desk, I don't have a clue what that might be. But I do know…
Value Mapping Your Business

Value Mapping Your Business

While most shop owners and leaders spend a lot of the day pushing orders through the system and making sure everything ships on time, not much time is spent actually looking at the processes in place or how the financial paddle propels their…