Why is it so expensive?

Why Is It So Expensive?

"Why is it so expensive?" You've probably have viewed a version of the following post somewhere in the past year or so. My Shirt Lab partner, Tom Rauen, sent me this earlier this week with the suggestion that I alter it for our industry. What…
Who Is In Your Foxhole?

Who Is In Your Foxhole?

For those not familiar with the term, a foxhole is a simple earthwork military defensive fighting position. Soldiers simply use a small shovel to dig down into the dirt to create protection for themselves and others during a battle. I'm…
Shop Improvement Series: Receiving Department

Shop Improvement Series: Receiving Department

When was the last time you overhauled your Receiving Department processes? I ask this to shop owners from time to time, and the answer is usually the same. Never. Most everyone is always focused on two things, the sales end of the stick,…
Brand Loyalty During the Pandemic

Brand Loyalty During the Pandemic

What is the concept of "brand loyalty" anyway? I read once that "Marketing is the act of creating a customer. Branding is the act of creating an emotional link from your customer to your company." Right now, as we are teetering on the…
Online Stores Marketing Idea Generator

Online Stores Marketing Idea Generator

There has been so much focus on online stores recently, I started to wonder if another article about this topic would even be relevant. So, I turned to a trusted topic research partner that I've been using for a few years now, "Answer the…
What Happens Now? What to do when an Employee Gets COVID

What Happens Now? What To Do When An Employee Gets COVID

Late last week a shop owner sent me a text, "You available for a quick chat? An employee tested positive for COVID." Queue the dramatic freak out music. It is very easy to see multiple challenges ahead for this business in the near future.…