I Said, "You Should Run Your Shop Like An Airport"

I said, "You should run your shop like an airport"

I said to him, "You should run your shop like an airport." Not in the "overpriced-cardboard food-afraid to touch anything way"...but in the aspect that some airports manage over 2,500 flights in and out a day. If you stop and think about…
It's Not B2B or B2C It's H2H

It's Not B2B or B2C It's H2H

https://vimeo.com/517180945 Recently, I attended a marketing seminar by author Mark Schaefer. It was called "The Uprising." And during that presentation, one of the speakers had had a fantastic quote and I jotted it down as fast as I could...because…
Finding Your Voice

Finding Your Voice

Have you ever stopped to consider the "voice" of your shop? I want you to stop for a minute and consider the following artists: Lady GagaMetallicaPablo PicassoHydro74Stephen KingSeth Godin Maybe you are familiar with all of them, maybe…
The Dawn of Hyper-personalization

The Dawn of Hyper-personalization

Hyper-personalization. What the heck is that? As apparel decorators, we are used to decorating shirts with quantity. That's the established norm. Shops everywhere shy away from doing anything that doesn't "feed the beast" and keep those…
Problem solving starts with questions

Problem Solving Starts With Questions

In any business, there will always be problems to solve. Depending on who you are, a problem can be a gigantic headache to one person, and an incredible opportunity for another. I was speaking with a business leader the other day about the…
Professionals Use Professional Tools

Professionals Use Professional Tools

"Professionals use professional tools." There...I said it. Have you ever had a small pebble or a rock in your shoe? You know, something that really bothers you. It's not the end of the world, but it keeps dinging you and hanging around.…