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Shirt Lab Atlanta Preview2019

Launch & Grow Your Apparel Brand: Shirt Lab Atlanta Preview

What does it take to make a successful apparel line? Do you know? Are you an expert? Sure, you think you know. After all, you have experience in this industry printing t-shirts or maybe embroidering on some hats. You might even have your…
Shirt Lab Portland: Perfection in Sasquatchland

Shirt Lab Portland: Perfection in Sasquatchland

You knew this blog post was coming. It's the recap of Shirt Lab Portland. Which is actually a misnomer, because it was actually in Vancouver, Washington at Clark College. Tom and I discussed what to call it, and if we had used Vancouver…
Shirt Lab St. Louis Another Melt Your Brain Event

Shirt Lab St. Louis - Another Melt Your Brain Event

It is official.  Shirt Lab St. Louis was an amazing success. One of the most interesting takeaways from Shirt Lab St. Louis was the fact that I was awestruck by the tremendous amount of expert knowledge not only in the room but being delivered…
High Fives and Gratitude

High Fives and Gratitude

This article is all about Gratitude, with a capital "G". Thanks! That's right. I want to give you a big High Five and Thank You for reading my blog posts, eBooks, and talking to me about your shop. In December of 2010, I started Atkinson…
Shirt Lab Rocks!

Shirt Lab Rocks!

Shirt Lab Rocks! There. I said it. I'm a little biased because it was my baby. But about fifteen minutes before the official start time last Saturday I thought I was going to throw up. Those butterflies felt like pterodactyls. I've…

3 Secrets On Outsourcing Art

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Have you ever thought about outsourcing your art? I know. Your creative team rocks. I've been there. I was an art director for 14 years. But in the last few years, many shops have started outsourcing their art tasks to creative teams in…