Posts

Shirt Lab Tribe Become a Founding Member

Shirt Lab Tribe: Become a Founding Member

This past week proved to be a significant one for Shirt Lab. We had 2,646 people from around the world participate in our first online event, the Shirt Lab Summit. Hopefully you were part of that group. If you were, thank you very much…
Pump Up Customer Experiences

Pump Up Customer Experiences

I've been speaking to a lot of decorated apparel industry shops lately, and it seems like a good number are on the way back to being busy. A few have spoken to me that they never closed, some are about 75% to their seasonal normal for this…
Faster Recovery Three Key Factors

Faster Recovery: Three Key Factors

As I speak with people in the decorated apparel industry from around the country, it is very interesting to hear everyone's take on what we need to get reopened and moving again. I'm not touching the political debate, but there are three main…
Marketing During A Crisis

Marketing During A Crisis

Last Thursday I invited former Shirt Lab instructor Lori Feldman with The Database Diva to share her ideas on how to market during this pandemic crisis on a special Facebook Live interview that aired on the Atkinson Consulting Facebook page.…
7 Ways to Connect with Customers Now

7 Ways to Connect with Customers Now

Are you working on your "Next Normal" yet for your business? You should be. What I mean by this is that going forward how you interacted and marketed to customers may not work the same way that you are used to. There is a "Next Normal"…
COVID-19 Business Survival Guide

COVID-19 Business Survival Guide

Here's an article I never thought that I would have to write. In fact, I have another one that was ready to go, but I scrapped it at the last minute because I feel that this is more critical. For most businesses in this industry 2020 started…