Posts

What is Your Truth?

What Is Your Truth?

One question for you about your business...what is your truth? Not what you tell yourself or hope to be. The real deal. Lately, I've been coming across many businesses in the decorated apparel industry that, ahem, are simply all over…
Accounting Can't Control Customer Experiences

Accounting Can't Control Customer Experiences

Here's one for you today. Are your customer experiences being controlled by the accounting department? I don't have a beef with accountants. By large they are lovely people. But if your customer experience and marketing is controlled by…
Shirt Lab Rocks!

Shirt Lab Rocks!

Shirt Lab Rocks! There. I said it. I'm a little biased because it was my baby. But about fifteen minutes before the official start time last Saturday I thought I was going to throw up. Those butterflies felt like pterodactyls. I've…
Top 5 Reasons Why Shops Fail - Marshall Atkinson

Top 5 Reasons Why Shops Fail

Why do shops fail? Many, just like yours always seem to go out of business. But I'm not saying there is anything wrong with your shop. Nope. I just want to point out that in every shop that fails, they thought they would make it. That…
Drowning in Sunk Costs - Marshall Atkinson

5 Examples of Drowning in Sunk Costs

Have you ever heard of the term "Sunk Costs"? I know, it is not something that just rolls off of your tongue in everyday conversation. But in your shop, you may be dealing with a Sunk Cost idea right now. Let me explain. A simple definition…
There is No Growth Without Friction - Marshall Atkinson

There Is No Growth Without Friction

  Let's talk about your company trajectory for a minute.  You are here.  Your goals are over there.  The growth you need to bridge that gap?  That's the meat of the sandwich.  That's work. But here's the deal.  There is no growth…