Posts

Brand Loyalty During the Pandemic

Brand Loyalty During the Pandemic

What is the concept of "brand loyalty" anyway? I read once that "Marketing is the act of creating a customer. Branding is the act of creating an emotional link from your customer to your company." Right now, as we are teetering on the…
Online Stores Marketing Idea Generator

Online Stores Marketing Idea Generator

There has been so much focus on online stores recently, I started to wonder if another article about this topic would even be relevant. So, I turned to a trusted topic research partner that I've been using for a few years now, "Answer the…
E-Commerce Help with Shirt Lab Forge

E-Commerce Help With Shirt Lab Forge

The secret project that Shirt Lab co-founder Tom Rauen and I have been working on came to fruition when the registration for Shirt Lab Forge was launched this past week. The event will be held virtually on October 23 and 24, 2020. I know…
Stop protecting 2020 start thinking 2021

Stop Protecting 2020, Start Thinking 2021

I'm just going to say it. Stop protecting 2020. This year, frankly, doesn't need your help. It's already junkyard dog mean. I've written several articles about how to reinvent your business, plus a book, "Moving Past Disaster" that can…
Your customer buying behavior has changed

Your Customer Buying Behavior has Changed

Are you seeing a shift in how your customer's are doing business with you? Yes? No? For many of the business owners that I am talking to every week, there certainly seems to be something going on. Many are highly concerned. Anxiety…
Shop Improvement Series: Win More Sales

Shop Improvement Series: How to Win Sales in the Next Year

It's no secret that the effects of the COVID-19 pandemic have amplified some consumer trends that have been lurching along for the last few years. Most business owners have put off changing or adapting to these trends because basically the…