Posts

2021: We don't know what we don't know

2021: We Don't Know What We Don't Know

2021 is just around the corner. I've been thinking a lot about it lately. My office whiteboard is scribbled with industry event dates that may or may not happen, creative ideas I want to pursue, and even some items I need to finish and launch. Of…
Prepare and Build for the Future of Your Shop

Prepare and Build For the Future of Your Shop

As this pandemic drags on, more changes are headed our way in the decorated apparel industry. A few shifts that are happening in the marketplace probably won't stick, but others will certainly have longer legs. This article is about those…
COVID-19 Business Survival Guide

COVID-19 Business Survival Guide

Here's an article I never thought that I would have to write. In fact, I have another one that was ready to go, but I scrapped it at the last minute because I feel that this is more critical. For most businesses in this industry 2020 started…
Your Best Employee Probably Won't Be A Good Manager

Your Best Employee Probably Won't Be A Good Manager

One benefit that comes from speaking with decorated apparel industry business owners on a constant basis is that you get to hear their challenges. They are all looking for a solution to their problems, and a good number of them shoot these…
Take the 50 Point Self Assessment

50 Point Self-Assessment

Someone asked me the other day, "Marshall, how do I know if I'm a good candidate for coaching?" That's a great question. One thing is for certain, and that's every shop in the decorated apparel industry is different. Different customers,…
Perfect is the Enemy of Done

Perfect is the Enemy of Done

Perfect. What's that mean anyway? For a lot of people, including me, things don't get started because of that notion. The right time. More money. The knowledge to accomplish the task. People to help out. Because we think that we need…