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Drowning in Sunk Costs - Marshall Atkinson

5 Examples of Drowning in Sunk Costs

Have you ever heard of the term "Sunk Costs"? I know, it is not something that just rolls off of your tongue in everyday conversation. But in your shop, you may be dealing with a Sunk Cost idea right now. Let me explain. A simple definition…
Drowning in Sunk Costs - Marshall Atkinson

The Future of T-shirt Printing – Magic Crystal 8 Ball Says Digital

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Recently I had a conversation with someone regarding the future of the t-shirt printing industry during a shop tour of Visual Impressions.  The whole digital vs. traditional for t-shirt printing is good fodder for an article to explore where…