Posts

The Dawn of Hyper-personalization

The Dawn of Hyper-personalization

Hyper-personalization. What the heck is that? As apparel decorators, we are used to decorating shirts with quantity. That's the established norm. Shops everywhere shy away from doing anything that doesn't "feed the beast" and keep those…
Next year is here

Next Year Is Here

Next year is here. Finally. That dumpster fire that was 2020 has been sent packing. Good riddance I say. A shiny new year is upon us. Three cheers for 2021! But hold on. Was has changed other than one number on the date? If…
Prepare and Build for the Future of Your Shop

Prepare and Build For the Future of Your Shop

As this pandemic drags on, more changes are headed our way in the decorated apparel industry. A few shifts that are happening in the marketplace probably won't stick, but others will certainly have longer legs. This article is about those…
Faster Recovery Three Key Factors

Faster Recovery: Three Key Factors

As I speak with people in the decorated apparel industry from around the country, it is very interesting to hear everyone's take on what we need to get reopened and moving again. I'm not touching the political debate, but there are three main…
Drowning in Sunk Costs - Marshall Atkinson

5 Examples of Drowning in Sunk Costs

Have you ever heard of the term "Sunk Costs"? I know, it is not something that just rolls off of your tongue in everyday conversation. But in your shop, you may be dealing with a Sunk Cost idea right now. Let me explain. A simple definition…
Drowning in Sunk Costs - Marshall Atkinson

The Future of T-shirt Printing – Magic Crystal 8 Ball Says Digital

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Recently I had a conversation with someone regarding the future of the t-shirt printing industry during a shop tour of Visual Impressions.  The whole digital vs. traditional for t-shirt printing is good fodder for an article to explore where…