What Are You Reading?

What Are You Reading?

Recently I've been asking that question a lot it seems. "What are you reading?" Most business owners in the decorated apparel industry seem to not be reading anything. "I'm too busy", they lament. "Where do you find the time?", they say. You…

25 Guiding Principles for an Apparel Decorator

In the last two weeks, I've probably talked to two hundred shop owners or more. Between Shirt Lab Atlanta and ISS Ft. Worth (where I taught eight classes over a three-day span), I've been just a tad busy. During that time I've chatted with…

What Drives A Better Work Culture? RESPECT

I was speaking with a coaching client this past week and the topic of company culture came up. What exactly is that? We spoke for a few minutes, but my brain kept chewing on that question. Company culture is best described as...? I…
On Fearing Thin Ice2019

On Fearing Thin Ice

I want you to picture something in your mind. You are out on a frozen lake. It's bitterly cold. The wind is whipping by, and it's so strong it feels like needles stinging your face. You are trying to shuffle across the ice to the other…
How You Do Anything Is How You Do Everything

How You Do Anything, Is How You Do Everything

Today, I want to point out a personality quirk. Of you. Me. Everyone you know. It can be summed up in one phrase: "How you do anything, is how you do everything." My friend and mentor Mark Coudray said this about a week ago on a conference…
Calculating the Lifetime Customer Value for Your Shop2019

Calculating the Lifetime Customer Value for Your Shop

How much is a customer worth to you? Most people would say "everything", and be 100% correct. But still, there is a way for you to calculate what a typical customer for your shop is worth. Do you know how to do this? No? That's ok.…