No Excuses Mentality for Decorated Apparel Shops

No Excuses Mentality for Decorated Apparel Shops

Quick question: Can your shop operate with a no excuses mentality? For the decorated apparel industry, what does that exactly mean anyway? At best, it's a culture-driven herculean challenge. Worst, it probably means some people you work with…

3 Secrets On Outsourcing Art

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Have you ever thought about outsourcing your art? I know. Your creative team rocks. I've been there. I was an art director for 14 years. But in the last few years, many shops have started outsourcing their art tasks to creative teams in…

Are You Busy Being Busy Or Busy Being Profitable?

Quick question: Are you busy being busy or busy being profitable? It is a probing question that you should answer. Your goal for your business should be to maximize the profit as much as possible, right? So why do you take on work that…

3 Key Tips For Customer Education

As a business owner, one of the primary things that you have to do constantly is customer education. This industry is filled with esoteric terms, too many choices, and potential landmines that can shift an easy order to a disaster if you…
Less Can Be More When It comes to Color

Less Can Be More When It Comes to Color

Less can be more when it comes to color sometimes. Think about the number of colors your shop offers for printing. Artists typically always want to use more, because hey...that's what is going to make the design better. Right? While that…
Sharing Your Prized Seed Corn

Sharing Your Prized Seed Corn

Just what is prized seed corn? How can the concept of farming be comparable to the decorated apparel industry anyway? Here's a parable: "There was an old farmer who grew exceptional quality corn. It always grew tall and thick in his fields.…