Faster Recovery Three Key Factors

Faster Recovery: Three Key Factors

As I speak with people in the decorated apparel industry from around the country, it is very interesting to hear everyone's take on what we need to get reopened and moving again. I'm not touching the political debate, but there are three main…
Shirt Lab Summit: Why It Is Important

Shirt Lab Summit: Why It Is Important

Hopefully by now you have seen a marketing post or two about the upcoming Shirt Lab Summit that will be held completely online and for free June 1 through June 3, 2020. Our team at Shirt Lab has been working incredibly hard for the last…

B2B Digital Sales Strategy

The coronavirus pandemic event is shifting how B2B buyers and sellers interact. Are you ready for the next normal? As the COVID-19 virus destroys both the health of people and business revenue around the world, it is crystal clear that the…
Marketing During A Crisis

Marketing During A Crisis

Last Thursday I invited former Shirt Lab instructor Lori Feldman with The Database Diva to share her ideas on how to market during this pandemic crisis on a special Facebook Live interview that aired on the Atkinson Consulting Facebook page.…
Bringing Back Staff: How to Reopen

Bringing Back Staff: How to Reopen

If there is one question on every business owner's brain right now, it's this: "How do we reopen for business?" Some people have work trickling in, and it is looking promising. Others have accepted and have received government cash to…
7 Ways to Connect with Customers Now

7 Ways to Connect with Customers Now

Are you working on your "Next Normal" yet for your business? You should be. What I mean by this is that going forward how you interacted and marketed to customers may not work the same way that you are used to. There is a "Next Normal"…