The Iron Grip Fallacy

The Iron Grip Fallacy

This article is about two things: management and leadership. Regardless of the number of people working in your shop, there is one truism you need to keep in the back of your mind, and that is that your company doesn't work without the staff…
Processes Define Success

Processes Define Success

In your shop, right now, you have established processes for everything you do. Some are working fantastic. Others are working ok. Some probably aren't working as they should. And lastly, there are some things that exist but don't have a…
3 Ways to Build Trust

3 Ways to Build Trust

Here is the cold hard truth. Nobody is going to buy anything from you unless you establish trust first. In fact, part of the sales cycle that I talk about a lot with my coaching clients and classes is the Know, Like, Trust, Buy sales funnel.…
Stop Throwing Away Money

Stop Throwing Away Money

Every single day in your shop you are losing money. Did you know that even the best and most profitable shops could be making more? What am I talking about? Downtime. It is simple. The more shirts you decorate a day, the bigger the…
The Road to Hell Is Paved With Good Intentions

The Road to Hell is Paved With Good Intentions

Let's pretend I'm sitting next to you at a bar or a restaurant. That's how I would normally tell you this one. It goes like this... After finishing up a week's worth of trade show business in two cities, I loaded up my bags in my rental…

Shirt Lab 2020: Here's $50

So far we have held five Shirt Lab events. Each one of them completely unique, but all of them entirely focused on tactical sales and marketing techniques that you can use to grow your business. One was in 2018, and four were last year. Tom…